“The desire to create is one of the deepest yearnings of the human soul.”

On Set Art Direction & Concept

Video & Photoshoot

While working at Lands’ End Business Outfitters, I provided strategy and art direction for a new line of products, including scrubs and other medical health merchandise. It was my job to conceptualize ways to advertise these products within the B2B space. We had a limited budget and a vastly segmented audience. Click through to learn more about the creative development that went into this project.

Design, coding & digital strategy

Brand Collaboration

While working at Crate & Kids (formerly known as The Land of Nod), it was my job to come up with the digital strategy for many different collaborations with artists, companies, and celebrities. One of the more notable people I worked with was cartoonist Paul Frank. Click through to learn more about this collaboration and see a behind-the-scenes glimpse of the work and the creative strategy required.

Creative Strategy & brand awareness

Social Media Overhaul

While working for Lands’ End Business Outfitters, I conceptualized the strategy needed to boost their organic social media presence. With such a small creative team, I partnered with and directed an external agency to help in this highly involved effort. From audience building to photoshoots, this project had a bit of everything. Learn more about the strategy behind the process and the results of the overhaul.

Video, Animation & Stop Motion

Sesame Street

Lands’ End Outfitters

Styling & Art Direction

Retail / Clothing

Food & Packaged Goods